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What if your business had no signage, no phone, no email and no front door? It would be pretty hard to get cutsomers and be found, right? Well, not having proper SEO (Search Engine Optimization) on your website would be a similar situation.

Most people these days will do a quick search on the internet when they are looking for something or have a problem that they need solved. If tour website doesn't rank highly on search engines, especially Google, the majority of people will never find you, but they may find your competition.

There are many variables that go into building building a highly-ranked website. Knowing what to look for and how to improve them are key. The first step would be to perform thorough keyword research, to find out what your customers are actually typing into Google or Yahoo! when they do a search. Your website may rank very well for the phrase, "Buy precious metals and bullion", but if people are typing in, "Buy gold", then your website won't be getting as much traffic as it could.

The next step would be to incorporate these keywords into the main areas of your website: title, headings, body text and links. Each page should have a unique title, and contain body text that is both infomrative and not really found on any other page of the website. Each page should have a 'theme' that is unique to it, but still supports the overall theme of the website as a whole.

If you would like to get more information of haveing Starstruck Marketing work with you on optimizing your website for search engines, please contact us at frank@starstruck.c or call 514-497-1199.

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